For ‘The Motherlode’, a listen amplifying the evoluation of female rappers in what used to be a male-dominated industry, we took elements from hip-hop and the Y2K era to bring this to life. The flip phone, glitter stars, to classic golden hoops and of course respect to nail art, which says RAP GIRLS and an audio snippet from the listen to bring the vision to life.
Social Copy: ‘The Motherlode’ sheds light on revolutionary women in hip-hop across generations, who continue to evolve the industry through their authenticity. Listen to archival footage and musical snippets at the link in bio.
