Lead creative across all UNILAD social channels. Recreated a US focused social strategy and implented best practices for each platform, while brainstorming creative content ideas, from videos to editorial topics, art directing, designing, producing, and hosting as well.
For Halloween, we decided to hit the streets of West Village and interact with NYC’s spookiest characters by asking them some gut wrenching questions. From leading creative questionnaire, to producing, switching between host and camera opps, to ensuring social copy and content went live in a timley manner, I was all hands on deck.
Links to Creative: TikTok 1, TikTok 2, IG Reel
Collaborated with design to recreate a modern logo for UK UNILAD’s already entertainment focused channel, Bingeworthy. Curated, graphic designed and art directed a list of 10 Horrors to Watch This Halloween Weekend with interactive Instagram Stories to go with it.
