We worked with adidas to host a one-day-only, one-of-a-kind sustainable sportswear pop-up; the first to use up cycled clothing and footwear as currency.
We partnered with several creators who value and partake in climate-conscious approaches in fashion to build a capsule collection of sustainably-made collaborative goods through a variety of different environmentally-friendly design processes. Including upcycling cut-&-sew, vintage curation, craftcore and more. Including: Ji Won Choi, Frankie Collective, Basketcase Gallery, Beepy Bella, Theophilio, Tyranny & Mutation and Eva Joan Repair.
Each piece was available for purchase only at the pop-up, but not for dollars- instead we asked that guests “buy” the items by trading in old clothing and footwear from any brand so that we may recycle them responsibly on their behalf.
Creative Lead: Nicholas Rotondi & Robert Blair
Talent Strategy: Isshani Desai
Agency: M&C Saatchi Sports & Entertainment North America
Production: Works Studio
We partnered with several creators who value and partake in climate-conscious approaches in fashion to build a capsule collection of sustainably-made collaborative goods through a variety of different environmentally-friendly design processes. Including upcycling cut-&-sew, vintage curation, craftcore and more. Including: Ji Won Choi, Frankie Collective, Basketcase Gallery, Beepy Bella, Theophilio, Tyranny & Mutation and Eva Joan Repair.
Each piece was available for purchase only at the pop-up, but not for dollars- instead we asked that guests “buy” the items by trading in old clothing and footwear from any brand so that we may recycle them responsibly on their behalf.
Creative Lead: Nicholas Rotondi & Robert Blair
Talent Strategy: Isshani Desai
Agency: M&C Saatchi Sports & Entertainment North America
Production: Works Studio
